Business Plan: Missoula Carpet Cleaners Summary: Missoula Carpet Cleaners will provide the following services: Carpet Cleaning, Upholstery Cleaning, Tile and Grout Cleaning. The business model is unique in that it targets 3 very distinct target markets. The company will have 3 seperate divisions: Missoula Budget Carpet Cleaning - provides services to residential customers that are primarily focused on price. -Target customers are college students, tenants, landlords, fixed income customers. -The service will be very basic with a simple hot water extraction process with portable or truckmount. -Prices will be based on room count at $89 - 3 rooms + $20 additional room/staircase. Some work may be contracted out. -Estimates will be made over the phone. -Advertising will be website, yellowpages and ValPak. Missoula Eco Carpet Cleaning - provides services to residential customers that are primarily focused on health. -Target customers are high-end homeowners and housewives with kids/pets. -The services will have extras such as high-speed drying, sanitation and carpet protector. Equipment will be a truckmount system. -Prices will be based on square footage, starting at .20 and increase based on degree of soiling. -Estimates will be made by a home visit that includes an inspection, fiber test and visual presentation. -Advertising will be website, yellowpages, ValPak, print and email newsletters. Missoula Commercial Carpet Cleaning - provides services to commercial clients. -Target customers are office buildings, restaurants, doctors office and hotels. -The services will include specialized Cimex cleaning or hot water extraction and high-speed drying. -Prices will be based on square footage, starting at .20 and increased based on degree of soiling. -Estimates will be made by visit that include inspection, fiber test and visual presentation. -Advertising will be website, yellowpages and cold calling. Objectives Missoula Carpet Cleaners will begin operations January 1st of 2011. Missoula Budget will have a small Astro van with a truckmount and portable system. Missoula Green and Missoula Commercial will share a full size 1 ton van with a truckmount, portable and Cimex. The goal to have a net profit of 100K the first year increasing by 20K each year thereafter. Missoula Carpet Cleaners will have 4 distinct websites that will dominate the first 4 spots on the front page of Google search results by May of 2011. www.missoulacarpetcleaners.com www.missoulabudgetcarpetcleaning.com www.missoulaecocarpetcleaning.com www.missoulacommercialcarpetcleaning.com Vehicle Plans